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Shade-Grown Coffee: Helping an Industry Turn Over a New Leaf |
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Friday, 29 July 2005 |
By April Pojman
from Fresh Cup Magazine
In recent years, sustainability has become a hot topic in the specialty
coffee industry. But as discussions about organic and fair-trade coffee
have been intensified, it has become increasingly clear that the
lesser-known "third leg" of the coffee sustainability stool—shade—is
wobbling and in need of repair.
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Growing Closer: Roasters Blend Results with Altruism |
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Friday, 29 July 2005 |
by Nick Obourn
Courtesy of Fresh Cup Magazine
That hunt for the perfect coffee is vitally important to
every coffee roaster. To offer customers a prized bean, roasted
to perfection, is the ultimate goal of dedicated craft
roasting. The treasure hunt for perfect and undiscovered green
beans takes roasters to some of the most remote places on Earth.
They endure hardships and brave dangers in this quest. The payoff
is gratification and profit. But along the way, relationships are
formed. In many cases, roasters are becoming altruistic links
along the coffee chain, taking steps to ensure the future of specialty
coffee even in the worst of times. |
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Educational Primer: Degrees of Roast |
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Thursday, 28 July 2005 |
by Mauro Cipolla
Today's specialty coffee choices, made available by the many different
roasting companies, are vast both in types of blends and in degrees of
roast. This presents an opportunity for retailers to educate their
customers on the different roasts and brewing requirements of the
whole-bean coffees they offer. The retail shop-owner and every one of
his or her employees selling whole-bean coffees must be knowledgeable
about each offering and happy to pass this information on to customers.
In order to properly guide consumers in their choices, retailers must
address three very basic issues. The following information can help
consumers make educated choices when purchasing coffees for particular
home-brewing applications. |
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